Why CDL Driver Expectations Matter:
There’s a driver shortage in the trucking industry with over 80,000 CDL drivers needed to meet the growing freight demand in the US. With more competition for skilled drivers than ever before, trucking companies need to know what CDL drivers want in a job. Meeting those expectations can be the difference between a thriving fleet and one that’s always short on drivers.
In this post we’ll look at what CDL drivers want in a job and how trucking companies can match their offerings to driver expectations to become more employer of choice.
1. Pay and Benefits
Pay is the number one thing CDL drivers consider when choosing a job. Trucking is a tough job that requires long hours, time away from home and the responsibility of hauling valuable freight. CDL drivers expect to be paid fairly for their work and competitive pay is key to attracting and retaining them.
What CDL Drivers Want in Pay:
- Competitive Salary: Drivers want to be paid a competitive wage compared to industry standards especially with the increased demand for their skills. Companies that pay above average have a better chance of getting experienced drivers.
- Bonuses and Incentives: Sign on bonuses, safety bonuses and performance based incentives are becoming more common in CDL driver recruitment. Offering these extra financial rewards can make your company stand out to potential drivers.
- Per Diem Pay: Some companies offer per diem pay to cover daily living expenses like meals and lodging while drivers are on the road. This can be a big benefit for long haul drivers who are away from home for extended periods.
Benefits are another big factor. In addition to competitive pay, drivers want a benefits package that includes health, dental and vision insurance, retirement options and paid time off. These benefits give drivers security and stability and make them feel valued and supported by their employer.
Pro Tip: Advertise your pay structure in your job postings. Transparency around pay, bonuses and benefits can attract qualified candidates who might otherwise overlook less detailed listings.
2. Home Time
Work-life balance is a big concern for CDL drivers especially those who drive long haul and are away from home for days or weeks. As the trucking industry evolves more drivers are looking for opportunities that offer better home time and work-life balance.
What Drivers Want in Work-Life Balance:
- Flexible Schedules: While long hours are part of the job, many drivers want more flexible schedules to have time at home between routes. Offering shorter regional or dedicated routes can appeal to drivers looking for more balance.
- Guaranteed Home Time: Many drivers want jobs that guarantee a certain amount of home time per week or month. This is especially important for drivers with families who want to have work-life balance and avoid burnout from being away from home for extended periods.
- Weekend Off Options: Some drivers want jobs that offer weekends off or at least occasional weekends at home. This flexibility can make a job more attractive to drivers looking for regular downtime.
Pro Tip: Advertise any flexible scheduling and guaranteed home time in your recruitment materials. Drivers who want these benefits will be more attracted to your company if you clearly show how you accommodate their needs.
3. New Equipment and Safety Features
Equipment quality and maintenance is a big concern for CDL drivers. Working with old or unreliable trucks can make the job more stressful and even dangerous. Drivers want to work for companies that prioritize safety and invest in new and well maintained trucks.
What Drivers Want in Equipment:
- Newer Fleet: Drivers want to work with newer trucks equipped with modern technology that enhances safety and comfort such as lane departure warning systems, collision avoidance systems and GPS navigation. These features make the job easier and safer for drivers.
- Regular Maintenance: Knowing their truck will be regularly inspected and maintained gives drivers peace of mind and reduces the chance of breakdowns or safety issues on the road.
- Cab Amenities: Long haul drivers especially appreciate trucks with comfortable sleeping quarters, air conditioning and entertainment options. These amenities make life on the road more livable and enjoyable.
Pro Tip: Investing in your fleet and making sure your drivers have access to reliable, safe and comfortable trucks can make your company more attractive to recruits. Include information about your fleet and equipment in your job descriptions to show your commitment to driver safety and comfort.
4. Career Advancement and Stability
While pay and benefits are important, career growth and job stability is also high on the list of what CDL drivers look for in a job. Many drivers want to know they can build a long term career with a company that values them and offers opportunities for advancement.
What Drivers Want in Career Growth:
- Clear Advancement Opportunities: Drivers will stay with a company if they know there’s room to grow. Offering advancement paths such as moving into roles like trainer, dispatcher or even management can keep drivers engaged and motivated to stay long term.
- CDL Training and Education: Providing opportunities for ongoing education and training including options to earn additional certifications or endorsements shows your company invests in its drivers.
- Job Security: CDL drivers value stability especially in a market where demand can fluctuate. Offering long term contracts or guaranteed routes can give drivers peace of mind they’ll have steady work.
Pro Tip: Show your company’s commitment to helping drivers advance their careers. Training programs or pathways to promotion can be a differentiator in a competitive market.
5. Good Company Culture and Supportive Work Environment
Last of all, company culture is a big deal for many CDL drivers. Trucking can be a solo job but drivers still want to feel like they are part of a team. A good company culture that values drivers as individuals, listens to their concerns and offers support when needed can make a big difference in driver satisfaction.
What Drivers Want from Company Culture:
- Open Communication: Drivers like companies that have open lines of communication between management and drivers. Being able to provide feedback, ask questions and voice concerns makes drivers feel valued.
- Driver Recognition Programs: Recognition for hard work and achievements goes a long way in building loyalty. Programs like “Driver of the Month” awards or performance based bonuses can boost morale and keep drivers with your company.
- Supportive Dispatchers and Management: A good relationship between drivers and dispatchers can make or break a driver’s experience. CDL drivers want to know their dispatchers and management have their back especially when dealing with tight deadlines or tough driving conditions.
Pro Tip: Show your drivers you value them by communicating with them regularly, recognizing their achievements and making them feel supported at all times.
Meet CDL Driver Expectations to Win Top Talent
In today’s competitive market knowing what CDL drivers want in a job is key to successful recruitment and retention. From pay and benefits to work life balance, modern equipment, career advancement and good company culture meeting these expectations will help you win the best drivers in the industry.
So your company will be more attractive to recruits and fully staffed when demand grows.Boom! 🚚💪